Marketing is a growing business online can look daunting but the online world is full of possibility. There are so many communities and opportunities to get involved with it. Most people think of Google and Facebook ads when they think of digital marketing ways to digitally market your business. It just takes a bit of creativity and some elbow grease. Digital Marketing Strategy for 2022
Opportunities to grow business across the customer lifecycle
There is always a huge interest in digital marketing trends and innovation in marketing around the turn of each year. 2022 will be no different, in fact, it’s particularly true since the pandemic has forced downward pressure on marketing budgets meaning that marketer’s are looking for new cost effective techniques. According to the 2021 Gartner State of marketing budget report, marketing budgets have fallen to their lowest recorded level, dropping to 6.4% of company revenue in 2021 from 11% in 2020.
Digital marketing strategy to optimize your marketing funnel in 2022
Digital media spend increases while agency spend decreases
The breakdown of budget across paid, owned and earned digital channels is interesting suggesting the ongoing importance of website, email, paid and organic search and social media which all gain a similar level of budget in this survey.
Marketing technology continues to be important, taking up 26.6% of the total budget.
I can help here since I’m constantly scanning for the latest developments to help keep our members content up-to-date and to feature the latest techniques in updates to my books.
Each year, towards the end of the year I review the digital marketing trends landscape to help give recommendations on the digital marketing trends marketers should focus on in the future. I like to keep it practical, showing real-world techniques that businesses can apply.
In this 2022 edition marketing trends review, I’ll review the main trends across our RACE customer lifecycle framework which defines 25 practical digital marketing activities relevant to all businesses. This means that you will get ideas from across marketing that can be harnessed by your business. Digital Marketing Strategy for 2022
Product, Price, Promotion, Place, and People – are key marketing elements used to position a business strategically. There are more ways : 1. Digital marketing strategy to win more customers in 2022 2. Improve your digital marketing plans for growth 3. Latest digital marketing trends technology